Brock Health started over 10 years ago with zero customers and one employee. Since then it has grown a lot and so has our experience in marketing. Today we’ll share with you some of our common-sense marketing tips.
Marketing is all about trial and error
Because we have no formal training in marketing, we’ve learned by doing and making mistakes. We’ve spent money on advertising that hasn’t generated any visible leads. We chose a slogan for our booth at a trade show last year that no one understood. We are now on our third web developer for our new website. However, after each mistake we’ve analysed what went wrong and tried to improve for next time. In marketing there is always a next time.
If you are getting discouraged, remember that what works one day with one customer may not work another day with another customer. What works for one type of business may not work for your business. If you don’t believe us that marketing is mostly trial and error, take it from an expert:
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
– Beth Comstock, Former CMO at GE
Excellent customer service grows your business
One of the core values of our company is excellent customer service. We honestly believe that this is how we have grown our business since it began. We have never used heavy handed marketing or paid for a lot of advertising. In the beginning our business relied on referrals to get new clients (and still does). When you treat your customers very well, most of them are willing to share their experience with their friends, provide testimonials, and recommend your business online and offline.
Some people call this ‘free’ advertising, but actually significant time and care is spent to ensure that the client feels appreciated. Investing time and care in customer service is not always easy, however, if you get it right it can mushroom and your business can grow exponentially.
Social media: focusing on helping
We have just started on social media and we are learning a lot as we continue to develop our presence there. Until now we had relied on other marketing channels. While this did not impact our business growth, we felt it was time to join the 21st century.
We have based on social media strategy on what we liked in other successful brands on social media. We didn’t like pages that were constantly pushing their product, tooting their own horn, or always offering discounts. The pages that we like to follow are those that teach us something, make us smile, or help us in some way.
In Buffer’s State Of Social 2019 report, they found that inspirational, funny, or practical content generates the most engagement on Facebook[1]
While our fan base is still small, we are hoping that producing great content on social media that helps our clients will further grow our business.
Any tips you’d like to share? Put them in the comments below.
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